Cool Foursquare Personal Story

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My older brother and my two cousins, one of which lives in Spain and have not seen for 10 years!

This is a small but very profound story about how we were able to track down my cousin who was in NY visiting from Spain thanks to Foursquare.

My cousin Chrissy was in NY for the week with her sister Tophina. I have not seen her for over a decade and she was one of my favorite cousins (at least after I hit adolescences and stopped hating her as I did as a child).   Naturally I took Sunday to spend the day in NY with my family.  We were playing by ear when and where we would meet.  I did not have Chrissy’s temporary number but my brother had Tophina’s number.  Unfortunately, my brother David could not get in touch with Tophina as she did not have reception.   So I decided to look on foursquare and low and behold Chrissy checked in at the Metropolitan Museum in NY.

So my family and I road down to the Met and hung out, witnessing the thousands of people marching in protest of the Stop and Frisks laws of NYC.   We stayed an hour until Tophina called us and told us to meet them at the Boathouse of Central Park.   We spent a wonderful afternoon with them enjoying beautiful weather, relaxed ambiance and of course great drinks with family.   If it was not for foursquare, it would have been much more difficult to get in touch and likely my patience would have sent me back home without seeing my beautiful cousins or witness a powerful movement unfold.

Long story short, being online and being present really helps people connect with you in more profound ways and for very promising results and experiences.   High five Foursquare!

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Moral Outreach and NJ CD9 Congressional Campaign 2012

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Some of the young leaders recruited through traditional organizing. This was definitely an amazing group of advocates for the Congressman!

Moral Outreach Group was recently contracted to do Field Organizing and Outreach Work for Congressman Bill Pascrell during his successful re-election campaign as the Democratic nominee for New Jersey’s 9th Congressional District.  This three month project that started in late February has been a personal and professional life altering experience.

It was our first political campaign of such size and we did not disappoint.   Aside from representing the Congressman’s field team during events and activities, we managed the campaign in Passaic, NJ which resulted, along with Paterson, NJ to produce 50% of the vote total that gave the Congressman the Democratic Nomination.  We used social media and traditional organizing  skills to recruit supporters who worked to reach out to thousands of people who we identified and eventually got out to vote.

We definitely did not work by ourselves.  We were a part of a larger team of professionals who were passionate about their work with the Congressman and worked hard to achieve our landslide victory.   As a result, we are back to work and ready to reach out to the business community and launch a project to connect with our small business constituency along with the North Jersey Regional Chamber of Commerce and Wireless Zone of Clifton, a national franchise for Verizon Wireless with over 400 stores nationwide . More on this later!

We wish the best of luck to Congressman Bill Pascrell and that he continues his great representation of the hard working class of North Jersey.   We look forward to other political campaigns but for now, launching social campaigns for mobile business professionals is our area of growth potential.  Hope you join us for the ride!

How many people are on Facebook in my city?

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When it comes to figuring out whether using Facebook for a project or marketing in a given city, there are great tools out there that can help you figure that out.  Comscore.com is a great source that can help you achieve this for any social network but at a cost (unless they blog about it specifically, which they havent yet in my city).  Do you want to figure it out for Facebook, free?  Here is a brief video of an easy workaround.

Watch the video than go to the link below it.

Now log in to your Facebook page and  click here.

Teachers: To post a naked picture or have students as Facebook friends?

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See the below article for information on this particular incident.

Maine football coach resigns after accidentally posting naked photo of himself on Facebook | Prep Rally – Yahoo! Sports.

So the school district will likely look into their Social Media Policy and have the may have a conservative reaction: Teachers cannot be friends with their students (they now allow it at the moment).

What do teachers think about this?   There is certainly a value to engaging with youth via social media as you can share with them key articles to supplement their education or motivate them to keep working hard.  However, you cannot post a naked picture of yourself because it may get you into trouble.

Okay, maybe that is a little obvious.  But consider your personal life on Facebook. If you post about your wild weekend with friends, should your students know that about you?

Whats your policy?  Do you remove yourself from Facebook all together? Do you stay away from your students and refuse to engage with them online?

Launching your campaign blog the right way | Campaigns & Elections

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Campaign and Elections is a great magazine for those who are running a candidate’s campaign. You can also be a candidate who does not want to always depend on their team to understand the details of the race.

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Social Media & Using Your Calendar

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Sample of Content Calendar. As you can see, when you plot out your calendar based on the content you already have, it is easier to maintain your presence with great content!

This does not seem to be the most revolutionary of advice as most people have a calendar to plan out their projects, tasks, events both in their personal and professional life.   Did you know you can use the same tool to manage your Social Media Presence?  Who Knew!? There are a couple of important pieces of information that you need to know about your content to get a sense of what you want to share to your audience.  Here are the 4 things you should consider when creating the content you will post:

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Increase your Fan Base with 5:1 Ratio

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Simple Ratio to Help You Build Your Following!

Before I go into this particular strategy, I must give credit where credit is due.  I was reminded of this concept a couple of weeks back during a presentation that one of my clients, the William Paterson University Small Business Development Center hosted, called Social Media in Business (Click here for next date).   The forum was hosted by Sean Carroll-who is enthusiastic entrepreneur who is passionate about helping others achieve fulfillment in life through his coaching and public speaking. The topic of Social Media in one class is difficult as most folks who come in with little understanding of it will want to talk about it philosophically, culturally, etc.   Sean Carroll did a great job in carrying the conversation as such but also did a great job in introducing the strategy.   So for relationships building ideas, check out Sean Carroll and his work.

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