Everyone loves quotes.  Inspirational quotes like “Be the change you wish to see in the world”-Mahatma Gandhi.  Love quotes like “If you love somebody, set them free. If they return, they were always yours. If they don’t, they never were.” Funny quotes like, Quitting smoking is the easiest thing in the world. I’ve done it dozens of times.  People often post quotes online, either in correct format, with or without giving credit. People even say they believe in said quote as if they wrote it.   Generally, when it comes to status updates and tweets, quotes are used as fillers for when people feel a certain type of way and the quote makes sense to them.

However, quotes are aggravating after a while. They become off-putting if they are completely irrelevant to what you do and how people know you.  It is why I suggest that if you are going to use quotes as part of your online presence to keep yourself engaged, use context with your quotes.    If you are an education advocacy group, rather than just quoting Gandhi, say:  As Gandhi advised that we should be the change you wish to see in the world,  ensuring our children to have access to quality education will guarantee that our world will change for the best.

See the difference?  Although the quote by itself is powerful (albeit overused), adding some context around your mission statement can really add some unique insight to why you believe in such a quote.  Give it a try to let me know which quotes really speaks to your cause.