March 31, 2012
When it comes to figuring out whether using Facebook for a project or marketing in a given city, there are great tools out there that can help you figure that out. Comscore.com is a great source that can help you achieve this for any social network but at a cost (unless they blog about it specifically, which they havent yet in my city). Do you want to figure it out for Facebook, free? Here is a brief video of an easy workaround.
Watch the video than go to the link below it.
Now log in to your Facebook page and click here.
October 10, 2011
Social Media, like any other marketing tool, can be successful if you target your ad to the right audience. You would not write an article in Spanish for your all English speaking audience. You need to ensure you know who you are targeting to make sure you provide value for that group to get them and keep them interested. Here are 5 things to consider when planning to market your content to your audience:
August 20, 2011
Interesting Observations, Uncategorized
Future, Manners, Mobile Phone, Rules, Sexting, Texting, Top 5
Great for Exercising your Thumbs.
The generation gap on technology is clearly being closed by the not so new art of mobile text messages. ComScore MobiLens, released data discussing American use of mobile devices. One number that jumped out is that in a 3 month period ending in June 2011, 234 million Americans ages 13 and older used mobile phones. I know for a fact that I have 3 cousins ages 9-11 that use mobile phones so that number is likely a bit higher. Point is, most Americans have a cell phone and 68% of mobile activity is sending text messages.