Top 5 Ways to Keep your Facebook Profile Secure

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One link for security is not enough, you need a chain of links to build strength!

Lets be realistic, in today’s day and age, your Facebook Profile is just the most recent tool hacked.   With all the 3rd party applications we used like birthday calendars, Mafia Wars, and Farmville, it is no wonder that there are people out there just waiting for you to take a wrong turn. It happens with credit cards, your email, your identity. Essentially anything that uses personal information can be used for malevolent reason (no one is going to hack your credit account and deposit money…). This is especially true of your Facebook Profile.   But do not fret, here are 5 things you can do to help secure your Facebook Profile!

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Secure your Browsing on Facebook

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You might think Facebook doesnt care about your privacy, does not mean you shouldn't use the features they offer to keep you as secure as possible.

Have you ever noticed how banks always talk about how you can log in at all sorts of public places, always touting how secure their pages are?  Ever notice how Facebook never outright says how to be secure unless you dig for it?  Well Facebook has an obscure feature that allows you to protect your profile as you browse through the website.   It is called secure browsing (who would’ve thought?).  It allows you to browse its pages via secure browsing which can be visually detected by looking at the address bar and noticing the http:// portion of the address.  If it is secure, you will notice a https, if not, it will be http.   The https is equal to the small lock that appears on banking pages like Chase, where browsing is secure, especially when you log-in. Here is how you make sure you are browsing securely:

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Organizacion Tradicional o Moderna

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Codigo morse-La forma antigua de uno comunicarse. La autopista de informacion demonstrando la rapidez de nuestra nueva forma de comunicacion.

Alrededor del  mundo, los muchos son los que  están debatiendo, si los medios de comunicación social hoy en día de una forma u otra sustituirán  las formas tradicionales de asamblea de la sociedad. Esta idea ha surgido porque las redes sociales se están convirtiendo en la principal forma  de comunicación que  la gente utiliza por una gama infinita de razones. Comscore.com tiene un artículo muy importante que muestra cómo las paginas como: Facebook, Twitter y LinkedIn son cada vez más visitadas.

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5 things to consider when marketing thru Social Media

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Social Media, like any other marketing tool, can be successful if you target your ad to the right audience.   You would not write an article in Spanish for your all English speaking audience.  You need to ensure you know who you are targeting to make sure you provide value for that group to get them and keep them interested.  Here are 5 things to consider when planning to market your content to your audience:

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Facebook Advice: Keep a Sharing Mindset!

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         Facebook Fan Pages allows you to separate your cause and/or brand from your personal profile.   One of the things that I advocate that my clients to do is plan to post certain content such as educational articles, events and pictures or video.   On the other hand, they should post about the kind of day-to-day work they are conducting for the business.   For example, “Just left a meeting with the Mayor about working together for the 4th ward community”, “Coming from a lunch meeting, I noticed that there is 10% off all printing at Staples”. If you have a “Facebook moment” mindset like I do, post about the different experience you are having around your own business.  This generally prompts people to respond to those post, which increase post feedback (Edgerank) and increases the frequency and likelihood people will see all of your post (increasing daily impressions). These can all be track via Facebook Insights.

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Facebook vs. the Social Media World: Are we peasants caught between dictators?

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Facebook is not too comfortable in their high class status with the fickle loyalty of their users in our instant gratification prone society.  Most people enjoy using Facebook for a variety of reasons, some even making a living in teaching others how to use it.  Though I enjoy some of the recent upgrades, I am beginning to feel like a peasant torn between two dictators.  I personally do not use Google + as all my clients find their target base on Facebook. However, the recent upgrades in Friend Lists, privacy settings and the reborn subscribe feature in Facebook seeks to keep their users from defecting.

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Thank you for your patience!

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At the entrance to the dirt road that lead to the village where we were building.

First of all, thank you for my readers for your patience of 2 weeks since my last post.  Many of you kept coming back to read older blogs and check up on me.  I just returned last week from Kenya on a life altering trip to build a home with Habitat for Humanity.   I wrote about the experience and you can find all the content on Paterson Habitat for Humanity’s Blog.   You can also visit our Flickr Page and Youtube Page for great content!

It certainly changed the way I look at Social Media and the goal to serve our clients.  I am particularly reinvigorated in serving my non-profit base as I realized that I am a compassionate progressive (with fiscally conservative proclivities) which makes Social Media that much more important in using as an outreach strategy.  So that being said, I will return to post great social media advice and insights while serving my clientele in maximizing their online exposure.  Again I thank you for your patience and hope you enjoy the content!

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