In the heydays of print, radio and television advertising, it was all about the message conveyed to the consumer that they should use your product instead of the competition. Catchphrases, jingles, funny characters and images were used to get you to engage with them at their store. It is similar with politics. A candidate would use the forms of advertising to urge you to vote their way come election day. All this cost money! So if a non-profit wants to convey the importance to support your local public school, or cancer awareness, they would have to seek cost-effective alternatives to raise awareness of their cause. Often times, the alternatives are over shadowed by big business and political machinery. However, Social Media has narrowed the gap between these forces to help local causes spread their message.
August 24, 2011
August 22, 2011
In a historic event with Habitat for Humanity International building its 500,000th home, I have the distinct pleasure of going to Kenya to build that very house. I am one of the Board of Directors of Paterson Habitat for Humanity, a local affiliate to the International Parent Organization and along with other board members and volunteers, we will be flying to Kenya on Sept. 1st for their 10 day build.
August 4, 2011
Everyone loves quotes. Inspirational quotes like “Be the change you wish to see in the world”-Mahatma Gandhi. Love quotes like “If you love somebody, set them free. If they return, they were always yours. If they don’t, they never were.” Funny quotes like, Quitting smoking is the easiest thing in the world. I’ve done it dozens of times. People often post quotes online, either in correct format, with or without giving credit. People even say they believe in said quote as if they wrote it. Generally, when it comes to status updates and tweets, quotes are used as fillers for when people feel a certain type of way and the quote makes sense to them.
However, quotes are aggravating after a while. They become off-putting if they are completely irrelevant to what you do and how people know you. It is why I suggest that if you are going to use quotes as part of your online presence to keep yourself engaged, use context with your quotes. If you are an education advocacy group, rather than just quoting Gandhi, say: As Gandhi advised that we should be the change you wish to see in the world, ensuring our children to have access to quality education will guarantee that our world will change for the best.
See the difference? Although the quote by itself is powerful (albeit overused), adding some context around your mission statement can really add some unique insight to why you believe in such a quote. Give it a try to let me know which quotes really speaks to your cause.
August 3, 2011
Facebook Fan Pages allows you to separate your cause and/or brand from your personal profile. One of the things that I advocate to my clients is that they plan to post certain content such as educational articles, events and pictures or video. On the other hand, they should post about the kind of day-to-day work they are conducting for the business. For example, “Just left a meeting with the Mayor about working together for the 4th ward community”. Facebook mobile applications only lets you sign into your personal profile, You can do a search for a Fan Page and post on its wall, but you cant do it as your brand name.
To address this, You will be able to post updates while you are at different locations through your cell phone via email and text messages. Here is how you set it up: *Please Note: You must be an administrator of the Fan Page to have access to the page settings.
July 22, 2011
Tired of only partying and need something more?
Love partying and you want others to love it too?
Care about helping others?
Have a history of disappointment and don’t care about anything?
Contrary to most cynics and skeptic out there, I am a believer that people do care about something. Heck, people wouldn’t be cynics if they didn’t care. The issue is that most folks fail to recognize that the change they wish to see must start with themselves (can you think of a famous quote expressing this very point?). Cynics choose to believe that it is pointless, people wont change. Also, those folks say they are just realist, while I feel that those who claim this are pessimists in denial.
July 18, 2011
I love Facebook! I think it offers such flexibility to connect with people for a variety of reasons. I grew up around people in all walks of my life, from High School, college, North New Jersey and Dominican Republic and Facebook has been the primary way that I have been able to reconnect with people in life. However, there is another great reason to use Facebook, advance your favorite causes and message.
That is the goal of Moral Outreach Group, L.L.C., to give insight on how you can use Facebook, Twitter, and other social networking sites to help your cause. According to statistics about Activity on Facebook, “there are more than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. ”
Imagine that, so much information shared between people with common interests in all sorts of different topics from entertainment, news, music, etc. However, nothing helps a community more than organizations like Habitat for Humanity, United Way, Red cross, and many other non-profit organizations. Even some government agencies and officials are effective in their use of social media.
At the end of the day, the internet has opened a whole new way to connect with your loved ones and personal interests. A new way that will not disappear but evolve and together, we can evolve with it.