Social Media & Using Your Calendar

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Sample of Content Calendar. As you can see, when you plot out your calendar based on the content you already have, it is easier to maintain your presence with great content!

This does not seem to be the most revolutionary of advice as most people have a calendar to plan out their projects, tasks, events both in their personal and professional life.   Did you know you can use the same tool to manage your Social Media Presence?  Who Knew!? There are a couple of important pieces of information that you need to know about your content to get a sense of what you want to share to your audience.  Here are the 4 things you should consider when creating the content you will post:

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Increase your Fan Base with 5:1 Ratio

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Simple Ratio to Help You Build Your Following!

Before I go into this particular strategy, I must give credit where credit is due.  I was reminded of this concept a couple of weeks back during a presentation that one of my clients, the William Paterson University Small Business Development Center hosted, called Social Media in Business (Click here for next date).   The forum was hosted by Sean Carroll-who is enthusiastic entrepreneur who is passionate about helping others achieve fulfillment in life through his coaching and public speaking. The topic of Social Media in one class is difficult as most folks who come in with little understanding of it will want to talk about it philosophically, culturally, etc.   Sean Carroll did a great job in carrying the conversation as such but also did a great job in introducing the strategy.   So for relationships building ideas, check out Sean Carroll and his work.

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Top 5 Ways to Keep your Facebook Profile Secure

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One link for security is not enough, you need a chain of links to build strength!

Lets be realistic, in today’s day and age, your Facebook Profile is just the most recent tool hacked.   With all the 3rd party applications we used like birthday calendars, Mafia Wars, and Farmville, it is no wonder that there are people out there just waiting for you to take a wrong turn. It happens with credit cards, your email, your identity. Essentially anything that uses personal information can be used for malevolent reason (no one is going to hack your credit account and deposit money…). This is especially true of your Facebook Profile.   But do not fret, here are 5 things you can do to help secure your Facebook Profile!

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