Traditional Organizing vs Social Media Organizing

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Morse Code Machine=Snail version of Information Superhighway

Around the world, organizers are discussing whether Social Media will replace the traditional forms of organizing people around a specific cause or movement.   This idea comes from the fact that Social Media is fast becoming the primary way people communicate for a whole host of reasons. has a great article here that shows how tools like Facebook, Twitter and LinkedIn are growing in visitors each year for the last couple years and how much time they spend on Social Media.  These are all tools, as the greatest tool in an organizers toolbox is the referral and showing up where many people meet.  Social Media provides that opportunity, since you have to go where the people are located. The internet is that new site for an organizer to show their presence.    However, just because the tools to connect with people have changed, does not mean the traditional forms of communication have.

Facebook, for example, gives a person the option to request a friend.This is the initial handshake.  If I met you at an event and you recognize me, than you will likely accept my friendship. I will still be an acquaintance after the first hand shake and will still need to engage you in different conversations to encourage you to act for my cause.   So if the organizer goes to a PTA meeting, the organizer will collect phone numbers and emails (phone numbers evolving to the email address) to follow-up on the topic of discussion. Social Media allows you to  collect many names and contact info, but you still have to “knock” on their social media door.  Getting to the point where a Facebook friend or Twitter follower that you never really met actually share their contact number with you is a major victory in organizing.  However, you still need to make the call.   You still need to be polite, genuinely interested in them, and have a specific reason both of you are connecting.

So if a friend request is the initial handshake, then the inbox message is a phone call.  The chat room with 5-10 people in it is a community meeting. Hosting fundraisers and sending thank you notes are all part of the traditional organizing method, which can be done online. The subtle differences between how you get them to go to an event or to give depends on the tool you use.  However, The goal is still to get them to go somewhere offline.  So the difference between a Morse code machine and the information superhighway is simply the amount of people you can connect with at one moment.  It is up to you to get your message across once you make a connection.


Why I love Facebook!

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I love Facebook!  I think it offers such flexibility to connect with people for a variety of reasons.   I grew up around people in all walks of my life, from High School, college, North New Jersey and Dominican Republic and Facebook has been the primary way that I have been able to reconnect with people in life.  However,  there is another great reason to use Facebook, advance your favorite causes and message.

That is the goal of Moral Outreach Group, L.L.C., to give insight on how you can use Facebook, Twitter, and other social networking sites to help your cause.   According to statistics about Activity on Facebook, “there are more than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. ”

Imagine that,  so much information shared between people with common interests in all sorts of different topics from entertainment, news,  music, etc.   However, nothing helps a community more than organizations like Habitat for Humanity, United Way, Red cross, and many other non-profit organizations.  Even some government agencies and officials are effective in their use of social media.

At the end of the day, the internet has opened a whole new way to connect with your loved ones and personal interests.  A new way that will not disappear but evolve and together, we can evolve with it.

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