Launching your campaign blog the right way | Campaigns & Elections

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Campaign and Elections is a great magazine for those who are running a candidate’s campaign. You can also be a candidate who does not want to always depend on their team to understand the details of the race.

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Social Media & Using Your Calendar

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Sample of Content Calendar. As you can see, when you plot out your calendar based on the content you already have, it is easier to maintain your presence with great content!

This does not seem to be the most revolutionary of advice as most people have a calendar to plan out their projects, tasks, events both in their personal and professional life.   Did you know you can use the same tool to manage your Social Media Presence?  Who Knew!? There are a couple of important pieces of information that you need to know about your content to get a sense of what you want to share to your audience.  Here are the 4 things you should consider when creating the content you will post:

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Increase your Fan Base with 5:1 Ratio

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Simple Ratio to Help You Build Your Following!

Before I go into this particular strategy, I must give credit where credit is due.  I was reminded of this concept a couple of weeks back during a presentation that one of my clients, the William Paterson University Small Business Development Center hosted, called Social Media in Business (Click here for next date).   The forum was hosted by Sean Carroll-who is enthusiastic entrepreneur who is passionate about helping others achieve fulfillment in life through his coaching and public speaking. The topic of Social Media in one class is difficult as most folks who come in with little understanding of it will want to talk about it philosophically, culturally, etc.   Sean Carroll did a great job in carrying the conversation as such but also did a great job in introducing the strategy.   So for relationships building ideas, check out Sean Carroll and his work.

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Keys To Social Media: Content, Content, and Likability

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It's all about the LIKE!

As important as it is to know where your audience is located, having something to offer them is just as important.  Giving them the reason to think about your brand is the key to keeping them engaged. I am not talking about posting reminders to events and asking them to do something or publicizing yourself just so it looks like your active online.  Content is something useful that your audience will appreciate and will make them come back.  If you know a business is having a sale every Tuesday, or an organization that provides advice to address a personal need, you will likely follow those brands for that specific reason.

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