Find Solace in Social Media During Natural Disasters

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A portion of my work is done at home.  At the specific time of the Earthquake this past week, I felt a minor shake, thinking it was my upstairs neighbors moving stuff around.   I thought nothing of it until I went on Twitter and Facebook and noticed that EVERYONE on my list was commenting about it.  Most expressed where they were during the shake while some shared they did not feel a thing (Frankly I think some of those folks were a little bitter about it since the comments generally came with some sarcastic response to those who did feel it).

To give you an idea of how twitter played a part in keeping us informed:

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Dont be a Slacktivist! Engage with the Causes you liked!

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I'll get to that....tomorrow. Image found on http://taezar.wordpress.com/

In the heydays of print, radio and television advertising,  it was all about the message conveyed to the consumer that they should use your product instead of the competition.  Catchphrases, jingles, funny characters and images were used to get you to engage with them at their store.  It is similar with politics. A candidate would use the forms of advertising to urge you to vote their way come election day.   All this cost money!  So if a non-profit wants to convey the importance to support your local public school, or cancer awareness, they would have to seek cost-effective alternatives to raise awareness of their cause.  Often times, the alternatives are over shadowed by big business and political machinery.  However, Social Media has narrowed the gap between these forces to help local causes spread their message.

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MOG President Goes to Kenya

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In a historic event with Habitat for Humanity International building its 500,000th home, I have the distinct pleasure of going to Kenya to build that very house.  I am one of the Board of Directors of Paterson Habitat for Humanity, a local affiliate to the International Parent Organization and along with other board members and volunteers, we will be flying to Kenya on Sept. 1st for their 10 day build.

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Top 5 Things People should know about Texting.

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Great for Exercising your Thumbs.

The generation gap on technology is clearly being closed by the not so new art of mobile text messages.  ComScore MobiLens, released data discussing American use of mobile devices.  One number that jumped out is that in a 3 month period ending in June 2011, 234 million Americans ages 13 and older used mobile phones.  I know for a fact that I have 3 cousins ages 9-11 that use mobile phones so that number is likely a bit higher.  Point is, most Americans have a cell phone and 68% of mobile activity is sending text messages.

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Use RSS feeds to harness the internet!

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RSS stands for RDF Site Summary, or more simply, Really Simple Syndication is a tool used to publish frequently updated work.  Online news sources and bloggers use RSS to help their audience to remain updated on new material once it is posted.  RSS is important for your organization because it will allow you to keep all the news you follow in one convenient location.   You can locate a websites RSS feed by searching for the  Icon.  Also the term “subscribe to our content” or “Subscribe with RSS” can help you find the feed.  Once you click on the icon and/or term, you need the address to add it to your RSS feed reader.

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Warren Buffett and Social Media: Can the London Riots be our future?

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Picture on Left is Warren Buffet. Picture on Riot is from Irish Examiner.

In an opinion piece by one of the most successful investors in the world, Warren Buffett in the New York Times suggested that Congress stop “Coddling the Super-Rich”, saying that in the 80s and 90s there were more job creation with high tax rates over the last decade where the tax rates decreased and so did jobs.    Regardless of your politics, one aspect of this story that will no doubt cause a stir in the blogosphere, opinion news, tweets and Facebook sharing (and Google Plus) outlets is this:

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Keys To Social Media: Content, Content, and Likability

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It's all about the LIKE!

As important as it is to know where your audience is located, having something to offer them is just as important.  Giving them the reason to think about your brand is the key to keeping them engaged. I am not talking about posting reminders to events and asking them to do something or publicizing yourself just so it looks like your active online.  Content is something useful that your audience will appreciate and will make them come back.  If you know a business is having a sale every Tuesday, or an organization that provides advice to address a personal need, you will likely follow those brands for that specific reason.

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