August 24, 2011
Cause, Engage, Facebook, Facebook Fan pages, Slacktivist, Status Updates, Support, Twitter
In the heydays of print, radio and television advertising, it was all about the message conveyed to the consumer that they should use your product instead of the competition. Catchphrases, jingles, funny characters and images were used to get you to engage with them at their store. It is similar with politics. A candidate would use the forms of advertising to urge you to vote their way come election day. All this cost money! So if a non-profit wants to convey the importance to support your local public school, or cancer awareness, they would have to seek cost-effective alternatives to raise awareness of their cause. Often times, the alternatives are over shadowed by big business and political machinery. However, Social Media has narrowed the gap between these forces to help local causes spread their message.
August 22, 2011
Cause, Habitat for Humanity, Parent Organization, Paterson, Youtube
In a historic event with Habitat for Humanity International building its 500,000th home, I have the distinct pleasure of going to Kenya to build that very house. I am one of the Board of Directors of Paterson Habitat for Humanity, a local affiliate to the International Parent Organization and along with other board members and volunteers, we will be flying to Kenya on Sept. 1st for their 10 day build.
August 20, 2011
Interesting Observations, Uncategorized
Future, Manners, Mobile Phone, Rules, Sexting, Texting, Top 5
Great for Exercising your Thumbs.
The generation gap on technology is clearly being closed by the not so new art of mobile text messages. ComScore MobiLens, released data discussing American use of mobile devices. One number that jumped out is that in a 3 month period ending in June 2011, 234 million Americans ages 13 and older used mobile phones. I know for a fact that I have 3 cousins ages 9-11 that use mobile phones so that number is likely a bit higher. Point is, most Americans have a cell phone and 68% of mobile activity is sending text messages.
August 17, 2011
Netvibes, News, NJ.com, RSS Feed
RSS stands for RDF Site Summary, or more simply, Really Simple Syndication is a tool used to publish frequently updated work. Online news sources and bloggers use RSS to help their audience to remain updated on new material once it is posted. RSS is important for your organization because it will allow you to keep all the news you follow in one convenient location. You can locate a websites RSS feed by searching for the Icon. Also the term “subscribe to our content” or “Subscribe with RSS” can help you find the feed. Once you click on the icon and/or term, you need the address to add it to your RSS feed reader.