Social Media & Using Your Calendar

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Sample of Content Calendar. As you can see, when you plot out your calendar based on the content you already have, it is easier to maintain your presence with great content!

This does not seem to be the most revolutionary of advice as most people have a calendar to plan out their projects, tasks, events both in their personal and professional life.   Did you know you can use the same tool to manage your Social Media Presence?  Who Knew!? There are a couple of important pieces of information that you need to know about your content to get a sense of what you want to share to your audience.  Here are the 4 things you should consider when creating the content you will post:

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Increase your Fan Base with 5:1 Ratio

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Simple Ratio to Help You Build Your Following!

Before I go into this particular strategy, I must give credit where credit is due.  I was reminded of this concept a couple of weeks back during a presentation that one of my clients, the William Paterson University Small Business Development Center hosted, called Social Media in Business (Click here for next date).   The forum was hosted by Sean Carroll-who is enthusiastic entrepreneur who is passionate about helping others achieve fulfillment in life through his coaching and public speaking. The topic of Social Media in one class is difficult as most folks who come in with little understanding of it will want to talk about it philosophically, culturally, etc.   Sean Carroll did a great job in carrying the conversation as such but also did a great job in introducing the strategy.   So for relationships building ideas, check out Sean Carroll and his work.

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Top 5 Ways to Keep your Facebook Profile Secure

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One link for security is not enough, you need a chain of links to build strength!

Lets be realistic, in today’s day and age, your Facebook Profile is just the most recent tool hacked.   With all the 3rd party applications we used like birthday calendars, Mafia Wars, and Farmville, it is no wonder that there are people out there just waiting for you to take a wrong turn. It happens with credit cards, your email, your identity. Essentially anything that uses personal information can be used for malevolent reason (no one is going to hack your credit account and deposit money…). This is especially true of your Facebook Profile.   But do not fret, here are 5 things you can do to help secure your Facebook Profile!

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Secure your Browsing on Facebook

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You might think Facebook doesnt care about your privacy, does not mean you shouldn't use the features they offer to keep you as secure as possible.

Have you ever noticed how banks always talk about how you can log in at all sorts of public places, always touting how secure their pages are?  Ever notice how Facebook never outright says how to be secure unless you dig for it?  Well Facebook has an obscure feature that allows you to protect your profile as you browse through the website.   It is called secure browsing (who would’ve thought?).  It allows you to browse its pages via secure browsing which can be visually detected by looking at the address bar and noticing the http:// portion of the address.  If it is secure, you will notice a https, if not, it will be http.   The https is equal to the small lock that appears on banking pages like Chase, where browsing is secure, especially when you log-in. Here is how you make sure you are browsing securely:

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Facebook Advice: Keep a Sharing Mindset!

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         Facebook Fan Pages allows you to separate your cause and/or brand from your personal profile.   One of the things that I advocate that my clients to do is plan to post certain content such as educational articles, events and pictures or video.   On the other hand, they should post about the kind of day-to-day work they are conducting for the business.   For example, “Just left a meeting with the Mayor about working together for the 4th ward community”, “Coming from a lunch meeting, I noticed that there is 10% off all printing at Staples”. If you have a “Facebook moment” mindset like I do, post about the different experience you are having around your own business.  This generally prompts people to respond to those post, which increase post feedback (Edgerank) and increases the frequency and likelihood people will see all of your post (increasing daily impressions). These can all be track via Facebook Insights.

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Dont be a Slacktivist! Engage with the Causes you liked!

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I'll get to that....tomorrow. Image found on http://taezar.wordpress.com/

In the heydays of print, radio and television advertising,  it was all about the message conveyed to the consumer that they should use your product instead of the competition.  Catchphrases, jingles, funny characters and images were used to get you to engage with them at their store.  It is similar with politics. A candidate would use the forms of advertising to urge you to vote their way come election day.   All this cost money!  So if a non-profit wants to convey the importance to support your local public school, or cancer awareness, they would have to seek cost-effective alternatives to raise awareness of their cause.  Often times, the alternatives are over shadowed by big business and political machinery.  However, Social Media has narrowed the gap between these forces to help local causes spread their message.

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Use RSS feeds to harness the internet!

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RSS stands for RDF Site Summary, or more simply, Really Simple Syndication is a tool used to publish frequently updated work.  Online news sources and bloggers use RSS to help their audience to remain updated on new material once it is posted.  RSS is important for your organization because it will allow you to keep all the news you follow in one convenient location.   You can locate a websites RSS feed by searching for the  Icon.  Also the term “subscribe to our content” or “Subscribe with RSS” can help you find the feed.  Once you click on the icon and/or term, you need the address to add it to your RSS feed reader.

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