Before I go into this particular strategy, I must give credit where credit is due. I was reminded of this concept a couple of weeks back during a presentation that one of my clients, the William Paterson University Small Business Development Center hosted, called Social Media in Business (Click here for next date). The forum was hosted by Sean Carroll-who is enthusiastic entrepreneur who is passionate about helping others achieve fulfillment in life through his coaching and public speaking. The topic of Social Media in one class is difficult as most folks who come in with little understanding of it will want to talk about it philosophically, culturally, etc. Sean Carroll did a great job in carrying the conversation as such but also did a great job in introducing the strategy. So for relationships building ideas, check out Sean Carroll and his work.